Rs 10Kshorts on youtubeWould repeat
“Quick Nykaa haul short.”
90K followersbeautyPaid within 30d
N
Nykaa
6 brand deal payments shared by creators
Rs 54K
Avg. Payment
6
Total Deals
48d
Avg. Pay Time
83%
Would Repeat
Payment Range
50% negotiatedRange of payments reported by creators
Rs 8KRs 2.0L
Average payment: Rs 54K
Payment by Follower Tier
How Nykaa pays across audience sizes
Nano (1K-10K)
No data
Micro (10K-50K)
No data
Mid (50K-500K)
Rs 25K5
Macro (500K+)
Rs 2.0L1
Payment by Content Type
Average rates for different content formats
shorts
Rs 10K
1 deals
reel
Rs 36K
3 deals
story
Rs 8K
1 deals
video
Rs 2.0L
1 deals
What Creators Say
Anonymous reviews from creators who worked with Nykaa
Rs 18Kreel on instagramWould repeat
“Good brand, payment was late but they communicated about it.”
72K followersbeautyPaid within 50d
Rs 8Kstory on instagramWould repeat
“Simple story post, easy collaboration.”
60K followersfashionPaid within 35d
Rs 2.0Lvideo on youtubeWouldn't repeat
“Good pay but too many revision rounds.”
800K followersbeautyNegotiated up from Rs 1.2LPaid within 90d
Rs 60Kreel on instagramWould repeat
“High-quality collaboration, detailed brief.”
280K followersbeautyNegotiated up from Rs 35KPaid within 40d
Rs 30Kreel on instagramWould repeat
“Great brand but slightly slow on payments.”
120K followersbeautyNegotiated up from Rs 18KPaid within 45d
Compare & Calculate
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